I finished my Christmas shopping yesterday. I started yesterday, too.
When my son was little, I decreed that Christmas shopping would last exactly two hours. It worked out and I've stuck with that. I make a solid list that takes me to three or four stores on a specified morning when they are just opening. (Not Black Friday though. I would rather wait for a natural disaster and go out and loot.) A book store is one of the stops.
I don't search for the "in" thing. Often, I buy the same thing for everyone in the extended family. One year, everyone got a cup with a funny inscription. Another year, everybody got matching t-shirts. Everyone's favorite year was the time I found cookie jars at thrift stores and filled them with homemade goodies.
Each year, I talk more people into forgetting the gift thing entirely.
After two hours, my shopping is done with one last stop at a discount giant that has gift cards from various stores and restaurants. Those last hard-to-shop-for people get the cards. Then it is time to quit and go to out for lunch at a Chinese restaurant.
Do I save anything by shopping this way? Absolutely. I save my sanity.
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